The Academy of the Holy Cross sought a fresh take on their Admissions Brochure that appealed to their intended audience—prospective students.
A youthful look and feel was achieved through the use of watercolor textures, bold patterns, color overlays, washi tape, and a handwritten cursive typeface.
![](https://cdn.myportfolio.com/016933a278dc26144574ad72bec61a4a/4b58005fbdbf7c250ad4bb24_rw_1920.jpg?h=97fcc3ddbf01b2d223ad8f4e5ec8bd8e)
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![](https://cdn.myportfolio.com/016933a278dc26144574ad72bec61a4a/4ea48787775f92d7b8754bd5_rw_1920.jpg?h=7e3f3176b92d76050d06d110c6337331)
![](https://cdn.myportfolio.com/016933a278dc26144574ad72bec61a4a/d8ab4cc941f35cf732e03fce_rw_3840.jpg?h=8747de6c8c6fe72fe167c517b2a12537)
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Below: The Academy of the Holy Cross, Seventh Grade Brochure
As a Grade 9–12 independent school, The Academy of The Holy Cross desired a new Admissions piece that would appeal specifically to Seventh Grade students and their parents, who would be actively searching for a High School. Utilizing similar watercolor textures, bold patterns, color overlays, and washi tape, this new piece was developed to have the same look and feel as the Admissions Brochure.
![](https://cdn.myportfolio.com/016933a278dc26144574ad72bec61a4a/e42a8dc3578c7a191d5db63b_rw_3840.jpg?h=930390514835c3142b7e958e9c2738e3)
![](https://cdn.myportfolio.com/016933a278dc26144574ad72bec61a4a/8b4a83aa497a88279b714e46_rw_3840.jpg?h=bdd4a7985ec2f6c13f59eb50638f8628)
![](https://cdn.myportfolio.com/016933a278dc26144574ad72bec61a4a/89805520a306ef0361842152_rw_3840.jpg?h=b5b1eb36f5683f054873bed1ee05e7e5)
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